B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

10 -- average decision makers per enterprise purchase for Australian enterprise technology purchases (2026)

Name: Average Decision Makers Per Enterprise Purchase Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2026 · n=1,000 · ADAPT

Australian enterprise purchases involve an average of 10 decision-makers.

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Attribution: ADAPT View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

Unit

Count

Data Vintage

2026

Entity

Australian enterprise technology purchases

Sample Size

1,000

Geography

Australia

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

ADAPT Primary Tier A

https://adapt.com.au/resources/articles/go-to-market/how-to-earn-buyer-attention-when-only-9-percent… ↗

Confidence: 57/100 Vintage: 2026 Channel: Common Crawl

Source Article

ADAPT - How to earn buyer attention when only 9% of vendor engagement goes to new providers

Original Research

ADAPT · Original study ↗

Methodology

ADAPT Analyst Market Briefing survey

Methodology documented

Segmentation

IndustryTechnology Company SizeEnterprise RegionAustralia

Cite this stat

Plain Text

Australian enterprise technology purchases: 10 average decision makers per enterprise purchase. Source: ADAPT (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/au-enterprise-purchase-decision-makers-2026

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<blockquote cite="https://lighthousedata.io/data/au-enterprise-purchase-decision-makers-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10</strong> -- average decision makers per enterprise purchase for Australian enterprise technology purchases<br><small>Source: ADAPT (2026) · <a href="https://lighthousedata.io/data/au-enterprise-purchase-decision-makers-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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