B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22
22 -- average decision making duration for Homeowners choosing a builder (2025)
The decision-making process for choosing a builder has increased to 22 months.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
22
Unit
Duration Months
Data Vintage
2025
Entity
Geography
Australia
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
realestate.com.au
Primary
Tier C
https://seasaltmarketing.com.au/how-remarketing-can-help-builders-turn-leads-into-clients/ ↗
Source Article
How Remarketing Can Help Builders Turn Leads Into Clients
In the competitive building industry, generating leads is just the beginning. The real challenge lies in converting those leads into actual projects. This is where remarketing becomes an invaluable tool for builders.
At Sea Salt Marketing, we specialise in lead generation marketing campaigns that do…
Original Research
realestate.com.au
· Original study ↗
Methodology
Agency blog citing research from realestate.com.au
Methodology documented
Segmentation
IndustryConstruction
RegionAustralia
Channelremarketing
Cite this stat
Plain Text
Homeowners choosing a builder: 22 average decision making duration. Source: realestate.com.au (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/builder-decision-process-22-months
HTML Embed
<blockquote cite="https://lighthousedata.io/data/builder-decision-process-22-months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22</strong> -- average decision making duration for Homeowners choosing a builder<br><small>Source: realestate.com.au (2025) · <a href="https://lighthousedata.io/data/builder-decision-process-22-months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.