B
Evidence Grade B
Graded
under review
Safe to Cite
Current
38%
38% -- increase in likes for posts with faces for Instagram posts (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Australia
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bam.com.au
Primary
Tier C
https://www.bam.com.au/blog/digital-strategy/growing-your-brand-on-instagram/ ↗
Source Article
Growing your Brand on Instagram - Social Media Marketing
Original Research
bam.com.au
· Original study ↗
Methodology
Blog citing unspecified study
Methodology documented
Segmentation
IndustryMedia
RegionAustralia
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Instagram posts: 38% increase in likes for posts with faces. Source: bam.com.au (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/posts-with-faces-38-more-likes
HTML Embed
<blockquote cite="https://lighthousedata.io/data/posts-with-faces-38-more-likes" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- increase in likes for posts with faces for Instagram posts<br><small>Source: bam.com.au (2026) · <a href="https://lighthousedata.io/data/posts-with-faces-38-more-likes" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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