B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
41%
41% -- correct brand recall rate for Audio advertising (2024)
41% of audio ads generate correct brand recall according to the Lumen Dentsu Attention Economy Study.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Australia
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Lumen Dentsu
Primary
Tier B
https://www.mediaplus.com.au/property-campaign-audio-marketing/ ↗
Source Article
Extend your Property Campaign’s Reach with Audio Marketing
Extend your Property Campaign’s Reach with Audio Marketing
We consider audio an integral part of a property marketing campaign when the objective is to generate awareness and brand recognition.
Audio consumption is strong in Australia; 94% of Australians consumed audio in the last week, according to…
Original Research
Lumen Dentsu
· Original study ↗
Methodology
Lumen Dentsu Attention Economy Study, shared via Nova Entertainment
Methodology documented
Segmentation
IndustryMedia
RegionAustralia
Channelevents
Cite this stat
Plain Text
Audio advertising: 41% correct brand recall rate. Source: Lumen Dentsu (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/audio-ads-brand-recall-41
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<blockquote cite="https://lighthousedata.io/data/audio-ads-brand-recall-41" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- correct brand recall rate for Audio advertising<br><small>Source: Lumen Dentsu (2024) · <a href="https://lighthousedata.io/data/audio-ads-brand-recall-41" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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