B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17.7%
17.7% -- black friday sales share for Amazon (2022)
Amazon accounted for 17.7% of total Black Friday sales in 2022.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17.7%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Australia
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe Analytics
Primary
Tier C
https://www.estorefactory.com.au/blog/how-to-prep-your-amazon-store-for-the-bfcm-2024/ ↗
Source Article
How to Prep your Amazon Store for the BFCM 2024
Back to Page
Amazon Store
How to Prep your Amazon Store for the BFCM 2024
How to Prep your Amazon Store for the BFCM 2024
How to Prep your Amazon Store for the BFCM 2024
TL;DR
Create bundled offers to increase customer value and make deals more attractive.
Run BFCM-specific ad campaigns to grab shop…
Original Research
Adobe Analytics
· Original study ↗
Methodology
Blog cites Adobe Analytics
Methodology documented
Segmentation
IndustryRetail
RegionAustralia
Channelmulti-channel
Cite this stat
Plain Text
Amazon: 17.7% black friday sales share. Source: Adobe Analytics (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-bf-2022-share-17-7
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<blockquote cite="https://lighthousedata.io/data/amazon-bf-2022-share-17-7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.7%</strong> -- black friday sales share for Amazon<br><small>Source: Adobe Analytics (2022) · <a href="https://lighthousedata.io/data/amazon-bf-2022-share-17-7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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