B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- share of consumers more likely to trust brand after positive social interaction for Australian consumers (2019)
64% of Australians reported being more likely to trust a brand that interacted with them positively on social media.
- Original survey source is not named in the text
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2019
Entity
Geography
Australia
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
wethepeople.com.au
Primary
Tier C
https://www.wethepeople.com.au/blog/2019/11/4/four-ways-your-brand-can-win-on-social-this-holiday-se… ↗
Source Article
Four ways your brand can win on social this Holiday season — We The People - Social Media, Content & Digital Agency
Four ways your brand can win on social this Holiday season
It’s the most wonderful time of the year.
And if you’re a retailer, your most important. That’s right; it’s the Holiday season. A whopping 15% of all Australian e-commerce sales will come in a period of three weeks from the end of November t…
Original Research
wethepeople.com.au
· Original study ↗
Methodology
Survey cited without named original source
Methodology documented
Segmentation
Industrymarketing
RegionAustralia
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Australian consumers: 64% share of consumers more likely to trust brand after positive social interaction. Source: wethepeople.com.au (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aussies-trust-brands-positive-social-interaction-2019
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<blockquote cite="https://lighthousedata.io/data/aussies-trust-brands-positive-social-interaction-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- share of consumers more likely to trust brand after positive social interaction for Australian consumers<br><small>Source: wethepeople.com.au (2019) · <a href="https://lighthousedata.io/data/aussies-trust-brands-positive-social-interaction-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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