B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- minimum required click through rate for Google Ad Grants (2025)
Google Ad Grants require a minimum 5% click-through rate (CTR) to remain compliant.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Australia
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://www.heartburst.com.au/services/fundraising/google-ads/ ↗
Source Article
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Original Research
Google
· Original study ↗
Methodology
Account compliance threshold cited for Google Ad Grants accounts (accounts must maintain a 5% click-through rate minimum to remain in the program); agency citation of official program policy
Methodology documented
Segmentation
IndustryMedia
RegionAustralia
Channelpaid_ads
Cite this stat
Plain Text
Google Ad Grants: 5% minimum required click through rate. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ad-grants-ctr-minimum
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<blockquote cite="https://lighthousedata.io/data/google-ad-grants-ctr-minimum" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- minimum required click through rate for Google Ad Grants<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/google-ad-grants-ctr-minimum" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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