B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5%
5% -- minimum required click through rate for Google Ad Grant program (2026)
Google Ad Grant program requires accounts to maintain a minimum monthly click-through rate of 5 percent.
- Failing to meet the compliance floor for two consecutive months can lead to account deactivation.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier A
https://360roi.co/results/nonprofits ↗
Source Article
Nonprofit Marketing Results, Google Ad Grant Case | 360ROI
Nonprofit Marketing Results From 360ROI
Documented Google Ad Grant cases, including a 10.49 percent click-through rate against the 5 percent compliance floor and a Grant account turnaround. Anonymized, first-party platform data, framed against published industry context.
360ROI manages Google Ad Gra…
Original Research
Google
· Original study ↗
Methodology
Google program compliance requirement; failing for two consecutive months can deactivate the account
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ad Grant program: 5% minimum required click through rate. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ad-grant-compliance-ctr-floor
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ad-grant-compliance-ctr-floor" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- minimum required click through rate for Google Ad Grant program<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/google-ad-grant-compliance-ctr-floor" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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