B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- minimum required click through rate for Google Ad Grants accounts (2018-01)
Google Ad Grants accounts are required to maintain a minimum click-through rate of 5% starting January 1, 2018.
- Accounts failing to maintain the 5% CTR for two consecutive months face suspension
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2018-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://mcm.click/our-blog/google-ad-grants-policy-changes/ ↗
Source Article
Google Ad Grants Policy Changes - MCM
Google Ad Grants Policy Changes
Last week Google announced changes to Ad Grants, the AdWords program that provides search advertising grants of up to $10,000 per month to non-profits. Google provided a list of policies that they’re updating, all going into effect on January 1st 2018, only 17 days fr…
Original Research
Google
· Original study ↗
Methodology
New policy effective January 1st 2018 requiring accounts to maintain 5% CTR (previously 1% for GrantsPro); suspension after two consecutive months below threshold
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ad Grants accounts: 5% minimum required click through rate. Source: Google (2018-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ad-grants-ctr-requirement-2018
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<blockquote cite="https://lighthousedata.io/data/google-ad-grants-ctr-requirement-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- minimum required click through rate for Google Ad Grants accounts<br><small>Source: Google (2018-01) · <a href="https://lighthousedata.io/data/google-ad-grants-ctr-requirement-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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