B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
56%
56% -- sales lift attributed to creative quality for brands using digital advertising (2025)
56% of a brand's sales lift from digital advertising is attributable to the quality of creative.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Australia
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mocreativemarketing.com.au
Primary
Tier C
https://www.mocreativemarketing.com.au/facebook-advertising ↗
Source Article
Facebook Advertising | Experienced Digital Marketer | Mo. Creative
Paid Advertising.
As a Facebook advertising freelancer, I utilise the full extent of the ad platform. For that reason, coupled with my wider marketing knowledge I regularly outperform other so called ‘Facebook Gurus’. I’m a real person and take that real approach in business.
- +10 years of digital …
Original Research
mocreativemarketing.com.au
· Original study ↗
Methodology
Cited as 'research shows' on a freelancer marketing page; original study not named
Methodology documented
Segmentation
IndustryMedia
RegionAustralia
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
brands using digital advertising: 56% sales lift attributed to creative quality. Source: mocreativemarketing.com.au (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creative-quality-sales-lift-digital-ads
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<blockquote cite="https://lighthousedata.io/data/creative-quality-sales-lift-digital-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- sales lift attributed to creative quality for brands using digital advertising<br><small>Source: mocreativemarketing.com.au (2025) · <a href="https://lighthousedata.io/data/creative-quality-sales-lift-digital-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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