B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- ondemand access appeal rate for online arts audiences (Australia) (2021-03)
64% of audiences rank on-demand access as an appealing feature when accessing online experiences.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2021-03
Entity
Sample Size
13,836
Geography
Australia
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Patternmakers (Audience Outlook Monitor)
Primary
Tier A
https://www.thepatternmakers.com.au/blog/2019/4/5/audience-outlook-monitor-march2021-fact-sheet-digi… ↗
Source Article
Fact Sheet: Digital Engagement — Patternmakers
Fact Sheet: Digital Engagement
Online participation has decreased nationally, and audiences are becoming more selective
In March 2021, just under half of the 13,836 past attendees surveyed said they recently participated in an online arts experience (47%). This is somewhat lower than the previous Au…
Original Research
Patternmakers (Audience Outlook Monitor)
· Original study ↗
Methodology
Appeal of on-demand content access
Methodology documented
Segmentation
IndustryMedia
RegionAustralia
Channelmulti-channel
Cite this stat
Plain Text
online arts audiences (Australia): 64% ondemand access appeal rate. Source: Patternmakers (Audience Outlook Monitor) (2021-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ondemand-appeal-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ondemand-appeal-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- ondemand access appeal rate for online arts audiences (Australia)<br><small>Source: Patternmakers (Audience Outlook Monitor) (2021-03) · <a href="https://lighthousedata.io/data/ondemand-appeal-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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