B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
11%
11% -- campaign budget share in radio for radio advertising (Australia) (2024)
Investing 11% of a campaign budget in radio can double its impact according to Commercial Radio & Audio (CRA) research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Australia
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Commercial Radio & Audio (CRA)
Primary
Tier B
https://www.commercialradio.com.au/Power-of-radio ↗
Source Article
POWER OF RADIO
POWER OF RADIO
Authentic, effective – ANZ and Hendrick’s give voice to Power of Radio campaign
The experts behind some of Australia’s most loved and trusted brands have put their voices to a new series of radio ads, as Commercial Radio & Audio (CRA) launches its Power of Radio campaign.
Created by E…
Original Research
Commercial Radio & Audio (CRA)
· Original study ↗
Methodology
CRA 'Power of Radio' campaign citing CRA research on radio effectiveness; no methodology stated on page
Methodology documented
Segmentation
IndustryMedia
RegionAustralia
RoleAll marketers
Channelevents
Cite this stat
Plain Text
radio advertising (Australia): 11% campaign budget share in radio. Source: Commercial Radio & Audio (CRA) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radio-budget-share-doubles-campaign-impact
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<blockquote cite="https://lighthousedata.io/data/radio-budget-share-doubles-campaign-impact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- campaign budget share in radio for radio advertising (Australia)<br><small>Source: Commercial Radio & Audio (CRA) (2024) · <a href="https://lighthousedata.io/data/radio-budget-share-doubles-campaign-impact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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