B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
74%
74% -- likelihood to attend regional sporting experience for Gen Z and Millennial Australian travellers (2026)
74% of Gen Z and Millennial Australian travellers are likely to seek out/attend uniquely regional sporting experiences while travelling.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,000
Geography
Australia
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Expedia Group
Primary
Tier A
https://martechasia.net/pr-newswire/unpack-26-expedia-wotif-and-stayz-reveal-how-travellers-will-exp… ↗
Source Article
UNPACK '26: EXPEDIA, WOTIF, AND STAYZ REVEAL HOW TRAVELLERS WILL EXPLORE THE WORLD IN 2026 | MartechAsia
Expedia’s first-ever Smart Travel Health Check tackles tourism’s biggest challenge: overcrowding.
From sports you’ve never heard of, from book club retreats, slow down towns to farm stays, 2026 trends flip the script on traditional getaways.
SYDNEY, Oct. 16, 2025 /PRNewswire/ — Today, Expedia Group …
Original Research
Expedia Group
· Original study ↗
Methodology
OnePoll survey, 1,000 Australian respondents
Methodology documented
Segmentation
IndustryTravel
RegionAustralia
Cite this stat
Plain Text
Gen Z and Millennial Australian travellers: 74% likelihood to attend regional sporting experience. Source: Expedia Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aussie-gen-z-millennial-fan-voyage-2026
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<blockquote cite="https://lighthousedata.io/data/aussie-gen-z-millennial-fan-voyage-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- likelihood to attend regional sporting experience for Gen Z and Millennial Australian travellers<br><small>Source: Expedia Group (2026) · <a href="https://lighthousedata.io/data/aussie-gen-z-millennial-fan-voyage-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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