B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

32%

32% -- share of social media builder researchers aged 30 39 for Australian consumers aged 30-39 (2020)

2020  · n=2,000  · Yellow

Among Australian social media users who have used social media to research builders and trades, 32% were in the 30-39 age group.

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Attribution: Yellow View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2020
Entity
Australian consumers aged 30-39
Sample Size
2,000
Geography
Australia
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Yellow Primary Tier B
https://seasaltmarketing.com.au/our-top-yellow-2020-social-media-insights/ ↗
Confidence: 28/100 Vintage: 2020 Channel: Deep Crawl
Source Article
Our Top Yellow 2020 Social Media Insights
Marketing experts Yellow have unveiled their invaluable Social Media Insight Report for 2020. Speaking with over 2000 consumers and 1000 businesses owners, the report is extensive, tallying up to more than 60 pages. But don’t stress about reading it, as on the blog today, we’ve plucked out the most …
Original Research
Yellow · Original study ↗

Yellow Social Media Report 2020

Methodology documented
Industrymedia_entertainment RegionAustralia Channelsocial
Plain Text
Australian consumers aged 30-39: 32% share of social media builder researchers aged 30 39. Source: Yellow (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-research-builders-30-39-2020
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<blockquote cite="https://lighthousedata.io/data/social-media-research-builders-30-39-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- share of social media builder researchers aged 30 39 for Australian consumers aged 30-39<br><small>Source: Yellow (2020) · <a href="https://lighthousedata.io/data/social-media-research-builders-30-39-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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