Platform Usage Rate
Statistics & Benchmarks

Verified platform usage rate data across 5 regions. Sourced from primary research and validated with evidence grading.

44 data points · 5 regions · Updated 2026-10-02

Compare by Region

US Region

1 stat
YouTube B2B
81.000000%
Percentage 2025

EMEA Region

1 stat
Amazon Prime Video Media
59.000000%
Percentage 2025-02

Global Region

39 stats
recruiters Healthcare
92.000000%
Percentage 2025
YouTube marketing
88.000000%
Percentage 2026
Snapchat marketing
67.000000%
Percentage 2026
eBay marketing
42.000000%
Percentage 2025
Vinted marketing
49.000000%
Percentage 2025
Snapchat Media
59.000000%
Percentage 2024
Reddit marketing
22.000000%
Percentage 2024
Instagram (Gen Z) marketing
38.000000%
Percentage 2023
YouTube marketing
83.000000%
Percentage 2024
TikTok (U.S. teens) marketing
67.000000%
Percentage 2024-12
YouTube (U.S. teens) marketing
95.000000%
Percentage 2024-12
Instagram (U.S. teens) marketing
60.000000%
Percentage 2024-12
WhatsApp (Croatian citizens) marketing
68.000000%
Percentage 2023
YouTube (Croatian citizens) marketing
52.000000%
Percentage 2023
Facebook (Croatian citizens) marketing
66.000000%
Percentage 2023
WhatsApp (India) marketing
93.000000%
Percentage 2021-10
Facebook (India) marketing
88.000000%
Percentage 2021-10
Instagram (India) marketing
80.000000%
Percentage 2021-10
Snapchat marketing
71.000000%
Percentage 2021
LINE marketing
79.600000%
Percentage 2022
iMessage marketing
15.600000%
Percentage 2022
Twitter (surveyed influencers) marketing
88.000000%
Percentage 2018
Pinterest (surveyed influencers) marketing
20.000000%
Percentage 2018
Snapchat (surveyed influencers) marketing
36.000000%
Percentage 2018
Facebook (surveyed influencers) marketing
90.000000%
Percentage 2018
Instagram (surveyed influencers) marketing
92.000000%
Percentage 2018
Facebook marketing
79.000000%
Percentage 2020
NCS Trust audience marketing
92.000000%
Percentage 2018
Facebook Messenger (Singapore internet users) marketing
52.000000%
Percentage 2019
TikTok (Norwegian children and teens) marketing
65.000000%
Percentage 2020
TikTok marketing
24.000000%
Percentage 2020
WhatsApp (MENA nationals 45+) marketing
83.000000%
Percentage 2016
Facebook Media
92.000000%
Percentage 2011
Blogs Media
68.000000%
Percentage 2011
Tumblr marketing
61.000000%
Percentage 2014
Gmail marketing
75.000000%
Percentage 2016
LinkedIn marketing
71.000000%
Percentage 2011
Twitter marketing
84.000000%
Percentage 2011
Pinterest marketing
21.000000%
Percentage 2013

UK Region

1 stat
YouTube Kids among UK children aged 5-7 social_media_marketing
48.000000%
Percentage 2024

North America Region

2 stats
Snapchat Media
65.000000%
Percentage 2021
TikTok Media
48.000000%
Percentage 2021

Compare Platform Usage Rate Across Regions

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