B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4.6%
4.6% -- platform usage rate for Pinterest (back-to-school parents) (2025)
4.6% of elementary school families use Pinterest as part of content influence patterns for back-to-school.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4.6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Elevate
Primary
Tier B
https://www.oneelevate.com/article/back-to-school-2025-media-pitch-consumer-insights-analysis ↗
Source Article
Back-to-School 2025 Media Pitch: Consumer Insights Analysis
Original Research
Elevate
· Original study ↗
Methodology
Consumer insights analysis of parent platform usage
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pinterest (back-to-school parents): 4.6% platform usage rate. Source: Elevate (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pinterest-usage-bts-parents-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pinterest-usage-bts-parents-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.6%</strong> -- platform usage rate for Pinterest (back-to-school parents)<br><small>Source: Elevate (2025) · <a href="https://lighthousedata.io/data/pinterest-usage-bts-parents-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.