B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
77%
77% -- platform usage rate for YouTube (2026)
77% of adults in the US say they use YouTube as a way to get information.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dctitleguy.com
Primary
Tier C
https://dctitleguy.com/top-10-youtube-facts-every-realtor-needs-to-know/ ↗
Source Article
Top 10 YouTube Facts Every Realtor Needs to Know - Wade Vander Molen-DCTitleGuy
If you have been reading my articles over the last few years, you will know I love leveraging video as a way to market yourself and your real estate business. More specifically, YouTube is owned by Google and the second largest search engine on the planet. I thought I would do a deeper dive and give…
Original Research
dctitleguy.com
· Original study ↗
Methodology
Blog citing unspecified survey; original source not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 83% | |
| 2025 | 81% | -2.4% |
| 2026 (current) | 77% | -4.9% |
| 2026 (current) | 88% | +14.3% |
Segmentation
IndustryReal Estate
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
YouTube: 77% platform usage rate. Source: dctitleguy.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-adults-youtube-information-use
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-adults-youtube-information-use" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- platform usage rate for YouTube<br><small>Source: dctitleguy.com (2026) · <a href="https://lighthousedata.io/data/us-adults-youtube-information-use" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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