B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
59%
59% -- platform usage rate for Amazon Prime Video (2025-02)
59% of people in North America use Amazon Prime Video.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2025-02
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://www.amerge.es/think-local-how-amazon-dsp-drives-real-results-for-non-endemic-brands/ ↗
Source Article
Think Local: How Amazon DSP Drives Real Results for Non-Endemic Brands
Original Research
Statista
· Original study ↗
Methodology
Statista report on Amazon Prime Video usage rate worldwide 2022–2024, by region
Methodology documented
Segmentation
IndustryMedia
RegionEMEA
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Amazon Prime Video: 59% platform usage rate. Source: Statista (2025-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prime-video-usage-north-america-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/prime-video-usage-north-america-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- platform usage rate for Amazon Prime Video<br><small>Source: Statista (2025-02) · <a href="https://lighthousedata.io/data/prime-video-usage-north-america-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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