B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- platform usage rate for YouTube (2025)
81% of Americans use YouTube according to Pew Research cited in the source.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier B
https://www.dcsmi.com/blog/social-media-planning-101-for-b2b-tech-startups ↗
Source Article
Social Media Planning 101 for B2B Tech Startups
In a digitally-transformed world, your ideal prospects are likely to meet your company on social media long before they meet one-on-one with someone from your sales team.
For many companies, this massive change in behavior presents many challenges. But for the companies that are at the top of their …
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research survey on American social media use, as cited by DCSMI
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 83% | |
| 2025 (current) | 81% | -2.4% |
| 2026 | 88% | +8.6% |
Segmentation
IndustryB2B
Company SizeSMB
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
YouTube: 81% platform usage rate. Source: Pew Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pew-youtube-usage-americans
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<blockquote cite="https://lighthousedata.io/data/pew-youtube-usage-americans" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- platform usage rate for YouTube<br><small>Source: Pew Research Center (2025) · <a href="https://lighthousedata.io/data/pew-youtube-usage-americans" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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