B
Evidence Grade B
Graded
under review
Safe to Cite
Current
88%
88% -- platform usage rate for YouTube (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Morning Consult
Primary
Tier C
https://www.aroscop.com/beyond-clicks-the-evolution-of-personalized-ads-for-gen-z/ ↗
Source Article
Beyond Clicks: The Evolution of Personalized Ads for Gen Z
Original Research
Morning Consult
· Original study ↗
Methodology
Morning Consult survey, cited by Aroscop
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 83% | |
| 2026 (current) | 88% | +6.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 88% platform usage rate. Source: Morning Consult (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-youtube-usage-india
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-youtube-usage-india" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- platform usage rate for YouTube<br><small>Source: Morning Consult (2026) · <a href="https://lighthousedata.io/data/gen-z-youtube-usage-india" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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