B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- platform usage rate for Facebook (2011)
Facebook was ranked as a used social media tool by 92% of survey respondents in the 2011 report.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2011
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Social Media Examiner
Primary
Tier A
http://writespeaksell.com/just-out-2011-social-media-marketing-industry-report ↗
Source Article
Just Out: 2011 Social Media Marketing Industry Report
Original Research
Social Media Examiner
· Original study ↗
Methodology
Social Media Examiner 2011 Social Media Marketing Industry Report survey
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2011 (current) | 92% | |
| 2020 | 79% | -14.1% |
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Facebook: 92% platform usage rate. Source: Social Media Examiner (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-usage-social-media-marketers-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-usage-social-media-marketers-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- platform usage rate for Facebook<br><small>Source: Social Media Examiner (2011) · <a href="https://lighthousedata.io/data/facebook-usage-social-media-marketers-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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