B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- platform usage rate for Snapchat (2021)
65% of 18- to 29-year-old respondents reported regularly using Snapchat in 2021.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2021
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier A
https://www.apiaviation.com/recruiting-gen-z/ ↗
Source Article
Tips for Recruiting Gen Z to Bizav
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center Social Media Use Report 2021, self-reported regular use among 18-29 year olds
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 65% | |
| 2021 (current) | 71% | +9.2% |
| 2024 | 59% | -16.9% |
| 2026 | 67% | +13.6% |
Segmentation
IndustryMedia
RegionNorth America
Channelsocial
Cite this stat
Plain Text
Snapchat: 65% platform usage rate. Source: Pew Research Center (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-snapchat-usage-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-snapchat-usage-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- platform usage rate for Snapchat<br><small>Source: Pew Research Center (2021) · <a href="https://lighthousedata.io/data/gen-z-snapchat-usage-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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