B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- platform usage rate for Instagram (Gen Z) (2023)
As of 2023, Instagram had a usage rate of 38% among young users / Gen Z.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/facebooks-not-getting-any-younger-neither-are-its-users/ ↗
Source Article
Facebook’s not getting any younger; neither are its users - Savanta
Earlier this month, Facebook celebrated its 20th birthday. We thought we’d reflect on its remarkable journey thus far, as well as its current position in the digital landscape.
Two decades on, Facebook has aged gracefully, maintaining its status as one of the most influential and pervasive social me…
Original Research
Savanta
· Original study ↗
Methodology
Savanta research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram (Gen Z): 38% platform usage rate. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-instagram-usage-38
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<blockquote cite="https://lighthousedata.io/data/genz-instagram-usage-38" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- platform usage rate for Instagram (Gen Z)<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/genz-instagram-usage-38" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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