B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
83%
83% -- platform usage rate for YouTube (2024)
83% of US adults use YouTube, making it one of the most used social media platforms in the US.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier B
https://3thinkrs.com/linkedins-latest-updates-us-social-media-landscape-cross-functional-collaborati… ↗
Source Article
LinkedIn Updates, US Social Media Landscape & Cross Functional Collaboration
LinkedIn Updates, US Social Media & Collaboration
LinkedIn is switching up various user features, and with incoming expectations from the C-Suite and the need for cross functional collaboration – now is the time to step up your social networking game! 🏌️
Find out about this and more, in this week’s …
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research survey of US social media usage
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 83% | |
| 2025 | 81% | -2.4% |
| 2026 | 88% | +8.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 83% platform usage rate. Source: Pew Research Center (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-us-usage-pew
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<blockquote cite="https://lighthousedata.io/data/youtube-us-usage-pew" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- platform usage rate for YouTube<br><small>Source: Pew Research Center (2024) · <a href="https://lighthousedata.io/data/youtube-us-usage-pew" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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