B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

20%

20% -- platform usage rate for Pinterest (surveyed influencers) (2018)

Name: Platform Usage Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2018 · n=660 · Hollywood Branded

Almost 20% of surveyed influencers used Pinterest.

Source states 'almost 20%'

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Attribution: Hollywood Branded View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2018

Entity

Pinterest (surveyed influencers)

Sample Size

660

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Hollywood Branded Primary Tier A

https://blog.hollywoodbranded.com/influencer-marketing-brand-partnerships-survey-general-overview ↗

Confidence: 56/100 Vintage: 2018 Channel: Deep Crawl

Source Article

Influencer Marketing & Brand Partnerships Survey: General Overview

Influencer Marketing & Brand Partnerships Survey: General Overview Quick Answer Hollywood Branded provides a general overview of our 2018 Influencer Marketing & Brand Partnerships Report, infographic takeaway and a guide for brand and agency marketers for the years to come. Hollywood Branded's Influ…

Original Research

Hollywood Branded · Original study ↗

Methodology

Hollywood Branded influencer survey; approximate value

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Pinterest (surveyed influencers): 20% platform usage rate. Source: Hollywood Branded (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencers-pinterest-usage-2018

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<blockquote cite="https://lighthousedata.io/data/influencers-pinterest-usage-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- platform usage rate for Pinterest (surveyed influencers)<br><small>Source: Hollywood Branded (2018) · <a href="https://lighthousedata.io/data/influencers-pinterest-usage-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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