B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
83%
83% -- platform usage rate for WhatsApp (MENA nationals 45+) (2016)
83% of surveyed nationals aged 45+ in six MENA countries use WhatsApp.
- Survey covered 6 MENA countries: Egypt, Lebanon, Qatar, Saudi Arabia, Tunisia, and UAE
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2016
Entity
Sample Size
6,058
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Northwestern University in Qatar
Primary
Tier A
https://alexofarabia.com/2016/07/10/out-with-the-old-social-media-in-with-the-new-twitter-facebook-s… ↗
Source Article
Out with the old Social Media, in with the new? Twitter & Facebook supposedly declining, Snapchat and WhatsApp on the rise across MENA
Original Research
Northwestern University in Qatar
· Original study ↗
Methodology
Usage among 45+ nationals (83%) vs 18-24 (74%)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
WhatsApp (MENA nationals 45+): 83% platform usage rate. Source: Northwestern University in Qatar (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whatsapp-usage-older-vs-younger-mena-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/whatsapp-usage-older-vs-younger-mena-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- platform usage rate for WhatsApp (MENA nationals 45+)<br><small>Source: Northwestern University in Qatar (2016) · <a href="https://lighthousedata.io/data/whatsapp-usage-older-vs-younger-mena-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.