B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- platform usage rate for Instagram (surveyed influencers) (2018)
92% of surveyed influencer respondents have an Instagram account.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
660
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hollywood Branded
Primary
Tier A
https://blog.hollywoodbranded.com/influencer-marketing-brand-partnerships-survey-general-overview ↗
Source Article
Influencer Marketing & Brand Partnerships Survey: General Overview
Influencer Marketing & Brand Partnerships Survey: General Overview
Quick Answer
Hollywood Branded provides a general overview of our 2018 Influencer Marketing & Brand Partnerships Report, infographic takeaway and a guide for brand and agency marketers for the years to come.
Hollywood Branded's Influ…
Original Research
Hollywood Branded
· Original study ↗
Methodology
Hollywood Branded survey of over 660 influencers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram (surveyed influencers): 92% platform usage rate. Source: Hollywood Branded (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencers-instagram-usage-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/influencers-instagram-usage-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- platform usage rate for Instagram (surveyed influencers)<br><small>Source: Hollywood Branded (2018) · <a href="https://lighthousedata.io/data/influencers-instagram-usage-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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