B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- platform usage rate for Instagram (India) (2021-10)
80% of the general population in India uses Instagram.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2021-10
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/the-dramatic-impact-of-whatsapps-blackout-on-india/ ↗
Source Article
The dramatic impact of WhatsApp’s outage on India - Savanta
On Monday, October 4th, all three platforms, Instagram, Facebook, and WhatsApp owned by the American internet giant Facebook, faced a global outage around 9 PM (IST) for nearly 6 hours before regaining partial functionality.
With 88% of gen pop using Facebook, 80% using Instagram, and a whopping 93%…
Original Research
Savanta
· Original study ↗
Methodology
Savanta poll of users across India
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram (India): 80% platform usage rate. Source: Savanta (2021-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-instagram-usage-2021
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<blockquote cite="https://lighthousedata.io/data/india-instagram-usage-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- platform usage rate for Instagram (India)<br><small>Source: Savanta (2021-10) · <a href="https://lighthousedata.io/data/india-instagram-usage-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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