B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- platform usage rate for Snapchat (2021)
71% of parents in Saudi Arabia use Snapchat.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Snap Inc. / Kantar
Primary
Tier A
https://www.arabadonline.com/en/details/news-in-brief/New-study-reveals-that-71-of-parents-in-Saudi-… ↗
Source Article
New study reveals that 71% of parents in Saudi Arabia are on Snapchat
Original Research
Snap Inc. / Kantar
· Original study ↗
Methodology
Study by Snap Inc. conducted with Kantar
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 65% | |
| 2021 (current) | 71% | +9.2% |
| 2024 | 59% | -16.9% |
| 2026 | 67% | +13.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Snapchat: 71% platform usage rate. Source: Snap Inc. / Kantar (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/snapchat-parents-saudi-71pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/snapchat-parents-saudi-71pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- platform usage rate for Snapchat<br><small>Source: Snap Inc. / Kantar (2021) · <a href="https://lighthousedata.io/data/snapchat-parents-saudi-71pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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