B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- platform usage rate for NCS Trust audience (2018)
92% of NCS Trust's audience spends time on YouTube.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
APG / YouTube Works for Brands
Primary
Tier B
https://www.apg.org.uk/youtubeworksforbrands-2018 ↗
Source Article
YouTube Works for Brands 2018
Original Research
APG / YouTube Works for Brands
· Original study ↗
Methodology
Award case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NCS Trust audience: 92% platform usage rate. Source: APG / YouTube Works for Brands (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ncs-audience-youtube-usage-2018
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<blockquote cite="https://lighthousedata.io/data/ncs-audience-youtube-usage-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- platform usage rate for NCS Trust audience<br><small>Source: APG / YouTube Works for Brands (2018) · <a href="https://lighthousedata.io/data/ncs-audience-youtube-usage-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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