Bounce Rate
Statistics & Benchmarks

Verified bounce rate data across 4 regions. Sourced from primary research and validated with evidence grading.

166 data points · 4 regions · Updated 2026-10-02

Compare by Region

Global Region

57 stats
tribel.com visitors marketing
37.830000%
Percentage 2025-02
Marketing Easy marketing
83.000000%
Percentage 2026
mobile web users Media
50.000000%
Percentage 2025
Deploygate Media
53.000000%
Percentage 2026-08
Instantly marketing
1.800000%
Percentage 2023
ecommerce sites marketing
63.000000%
Percentage 2026
Plaky SaaS
52.000000%
Percentage 2026-08
Smartlead marketing
0.500000%
Percentage 2023
email campaigns marketing
2.000000%
Percentage 2026
B2B cold email
4.800000%
Percentage 2026
Mnml marketing
50.000000%
Percentage 2026
Dupont marketing
48.000000%
Percentage 2026-08
eCommerce industry eCommerce
59.920000%
Percentage 2026
direct search traffic marketing
49.900000%
Percentage 2022
Ztec100.com marketing
13.580000%
Percentage 2024-12
online retail Retail
50.000000%
Percentage 2025
Binance prospecting traffic FinTech
78.000000%
Percentage 2026
AI-generated SEO articles (BP Corp) marketing
52.700000%
Percentage 2026-01
claude.ai website AI
38.400000%
Percentage 2026-05
B2B SaaS pricing pages SaaS
39.000000%
Percentage 2026
FirstSales SaaS
2.000000%
Percentage 2026
Science Media
62.240000%
Percentage 2026
global pet care eCommerce market eCommerce
39.300000%
Percentage 2026
organic search traffic marketing
43.600000%
Percentage 2022
People Perfect Media marketing
75.000000%
Percentage 2026
Reply.io marketing
0.000000%
Percentage 2023
B2C websites
45.000000%
Percentage 2023
B2B websites
56.000000%
Percentage 2023
Woodlands Dairy Connected Packaging campaign marketing
18.000000%
Percentage 2026
ecommerce sector marketing
53.000000%
Percentage 2025
web page visitors marketing
53.000000%
Percentage 2025
Kintell marketing
67.000000%
Percentage 2025
All industries (websites) marketing
53.000000%
Percentage 2025
eCommerce pages loading in 4 seconds or less marketing
45.000000%
Percentage Q1 2025
desktop users marketing
50.000000%
Percentage 2025
Echoing Green marketing
32.000000%
Percentage 2025
Shopee Malaysia marketing
24.590000%
Percentage 2026-01
websites with 3-5 second load times marketing
38.900000%
Percentage 2025
E-commerce sites marketing
45.000000%
Percentage 2026
all websites marketing
40.500000%
Percentage 2026
Binance retargeting segment marketing
45.000000%
Percentage 2026
O2.cz e-shop (O2 Czech) marketing
10.000000%
Percentage 2025
Besedo customers marketing
35.000000%
Percentage 2026
slow-loading web pages marketing
72.000000%
Percentage 2026
UK desktop eCommerce websites marketing
39.000000%
Percentage 2025
Desktop web users marketing
48.000000%
Percentage 2026
TikTok in-app browser marketing
35.000000%
Percentage 2025
TikTok external browser redirects marketing
65.000000%
Percentage 2025
TravelTech SaaS (mobile) marketing
58.000000%
Percentage 2025
marketing campaign landing pages marketing
10.000000%
Percentage 2025
paid traffic landing pages marketing
54.000000%
Percentage 2025
Google Ads paid traffic marketing
40.000000%
Percentage 2025
Google Ads display/prospecting campaigns marketing
60.000000%
Percentage 2025
Increase in bounce rate if a site does not load in less than 3 seconds: Bounce rate marketing
32.000000%
Percentage 2025
Visitors to e-commerce pages that take more than four seconds to load marketing
63.000000%
Percentage 2025
Imgur.com marketing
62.680000%
Percentage 2026
average bounce rate on recruitment processes: businesses marketing
92.000000%
Percentage 2026

EMEA Region

1 stat
Amazon.co.uk Retail
34.960000%
Percentage 2025

Germany Region

1 stat
Ornikar Auto Insurance
41.000000%
Percentage 2026

UK Region

1 stat
UK e-commerce sites eCommerce
36.870000%
Percentage 2024

Compare Bounce Rate Across Regions

See how bounce rate benchmarks differ by geography in a single side-by-side view.

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