B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- bounce rate for O2.cz e-shop (O2 Czech) (2025)
In an A/B test on the O2.cz e-shop comparing 3D content against regular pages, 3D content resulted in a 10% lower bounce rate.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Binkies 3D
Primary
Tier B
https://binkies3d.com/case-studies/o2-cz ↗
Source Article
Binkies 3D - About us
O2 Czech
“We were initially not convinced of any significant benefit of the 3D models on the O2.cz e-shop. We did an A/B test and now we are sure that 3D models help us to sell more devices.”
Martin Kučera
Senior Product Manager
“We were initially not convinced of any significant benefit of the 3D m…
Original Research
Binkies 3D
· Original study ↗
Methodology
A/B test with 50% of visitors shown 3D content vs 50% regular page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
O2.cz e-shop (O2 Czech): 10% bounce rate. Source: Binkies 3D (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/o2-cz-3d-bounce-rate-reduction
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<blockquote cite="https://lighthousedata.io/data/o2-cz-3d-bounce-rate-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- bounce rate for O2.cz e-shop (O2 Czech)<br><small>Source: Binkies 3D (2025) · <a href="https://lighthousedata.io/data/o2-cz-3d-bounce-rate-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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