B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- bounce rate for TikTok in-app browser (2025)
TikTok's in-app browser has a 35% bounce rate.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TikTok Shop
Primary
Tier B
https://greenfroglabs.com/blog/tiktok-algorithm-2026-brand-strategy ↗
Source Article
TikTok's recommendation algorithm does not care about your follower count, your production budget, or your brand name. It cares about whether people watch your video to the end, watch it again, and send it to someone else.
That is both the opportunity and the problem for brands on TikTok. The algori…
Original Research
TikTok Shop
· Original study ↗
Methodology
vs 65% for external browser redirects; TikTok Shop 2025 Merchant Performance Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok in-app browser: 35% bounce rate. Source: TikTok Shop (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-in-app-browser-bounce-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-in-app-browser-bounce-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- bounce rate for TikTok in-app browser<br><small>Source: TikTok Shop (2025) · <a href="https://lighthousedata.io/data/tiktok-in-app-browser-bounce-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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