B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
56.5%
56.5% -- bounce rate for display advertising traffic (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56.5%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
LinkDoctor
Primary
Tier B
https://linkdoctor.io/bounce-rate/ ↗
Source Article
What Is Bounce Rate? 6 Tips To Lower Bounce Rate
A bounce rate is the percentage of people who leave after viewing only a single page on a website. It is the percentage used to determine the number of people who viewed a page and then left without performing a certain action. It can include staying on the page for a certain time, signing up for a …
Also cited by
forbes.com
https://www.forbes.com/
2026-08-22
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2026-08-22
LINX Repair Websites
https://linxrepairwebsites.com/how-to-reduce-website-bounce-rate/
2026-10-01
Original Research
LinkDoctor
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
display advertising traffic: 56.5% bounce rate. Source: LinkDoctor (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/display-advertising-bounce-rate
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<blockquote cite="https://lighthousedata.io/data/display-advertising-bounce-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56.5%</strong> -- bounce rate for display advertising traffic<br><small>Source: LinkDoctor (2022) · <a href="https://lighthousedata.io/data/display-advertising-bounce-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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