B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
45%
45% -- bounce rate for B2C websites (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
78
Source
HubSpot
Primary
Tier A
https://www.allaboutai.com/ai-seo/average-bounce-rate-guide/ ↗
Source Article
Average Bounce Rate: Calculation & Tips to Improve it
Have you ever wondered why some website visitors leave without exploring more than one page? They bounce out because they either didn’t find what they were looking for, faced poor website design, slow loading times, or irrelevant content that didn’t meet their expectations.
The bounce rate reflects …
Original Research
HubSpot
· Original study ↗
Methodology
Reported by HubSpot as an average for B2C websites.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
B2C websites: 45% bounce rate. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-bounce-rate-b2c-websites
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<blockquote cite="https://lighthousedata.io/data/average-bounce-rate-b2c-websites" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- bounce rate for B2C websites<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/average-bounce-rate-b2c-websites" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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