B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- bounce rate for All industries (websites) (2025)
The average bounce rate across all industries is around 53%.
- Noted as varying higher or lower depending on page type
- Stated as an approximate benchmark ('around 53%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digitaloft
Primary
Tier C
https://digitaloft.co.uk/b2b-seo/ ↗
Source Article
B2B SEO in 2025: Tactics, Strategies, & Insights Your Business Can't Afford to Ignore
- B2B SEO is fundamentally different from B2C SEO.
It requires precision targeting, authoritative content, and strategies built for longer, multi-stakeholder buying cycles – not consumer-style tactics. - Success relies on depth, not volume.
High-intent, long-tail keywords and in-depth content format…
Original Research
Digitaloft
· Original study ↗
Methodology
Benchmark cited without named original source; noted as varying by page type
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
All industries (websites): 53% bounce rate. Source: Digitaloft (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-bounce-rate-all-industries
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-bounce-rate-all-industries" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- bounce rate for All industries (websites)<br><small>Source: Digitaloft (2025) · <a href="https://lighthousedata.io/data/average-bounce-rate-all-industries" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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