B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- bounce rate for Service business websites (2025)
The typical bounce rate range for service business websites is 15% to 50%.
- Represents a broad industry benchmark range rather than an exact average
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kickass Online
Primary
Tier B
https://kickassonline.com/what-is-bounce-rate-and-why-it-matters-for-your-business/ ↗
Source Article
What is bounce rate and why it matters for your business | Kickass Online
Many small business owners panic when they see their bounce rate climbing, assuming every visitor leaving after one page signals failure. This knee-jerk reaction misses crucial context. Bounce rate measures single-page sessions without further interaction, but understanding what drives those numbers…
Original Research
Kickass Online
· Original study ↗
Methodology
Range reported; midpoint extracted.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Service business websites: 15% bounce rate. Source: Kickass Online (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/service-site-bounce-rate-benchmark
HTML Embed
<blockquote cite="https://lighthousedata.io/data/service-site-bounce-rate-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- bounce rate for Service business websites<br><small>Source: Kickass Online (2025) · <a href="https://lighthousedata.io/data/service-site-bounce-rate-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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