B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40.5%
40.5% -- bounce rate for all websites (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
KISSmetrics
Primary
Tier C
http://www.lizlockard.com/what-is-a-bounce-rate/ ↗
Source Article
What the Heck is a Bounce Rate?
Original Research
KISSmetrics
· Original study ↗
Methodology
Cited from KISSmetrics; original methodology not described
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
all websites: 40.5% bounce rate. Source: KISSmetrics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-bounce-rate-all-websites
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-bounce-rate-all-websites" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40.5%</strong> -- bounce rate for all websites<br><small>Source: KISSmetrics (2026) · <a href="https://lighthousedata.io/data/average-bounce-rate-all-websites" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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