B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- bounce rate for E-commerce sites (2026)
The average bounce rate for e-commerce sites is closer to 45% according to a 2026 eMarketer report.
- Described as 'closer to 45%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://ppcgrowthstudio.com/marketing-sos-expert-insights-save-the-day/ ↗
Source Article
Marketing SOS: Q3 Campaign Rescue Tactics
The phone rang at precisely 8:03 AM, shattering the pre-caffeine peace. On the other end, a frantic client: “Our Q3 numbers are a disaster! The new campaign is flopping. What do we DO?” Every marketing professional knows this feeling. But knowing what should be done and actually doing it effectively…
Original Research
eMarketer
· Original study ↗
Methodology
Cited from eMarketer 2026 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
E-commerce sites: 45% bounce rate. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-avg-bounce-rate-2026
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<blockquote cite="https://lighthousedata.io/data/ecommerce-avg-bounce-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- bounce rate for E-commerce sites<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/ecommerce-avg-bounce-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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