B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- bounce rate for ecommerce web pages loading slower than 4 seconds (2025)
Web pages taking longer than 4 seconds to load experience bounce rates as high as 67%.
- Bounce rates are described as reaching 'as high as' 67%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yottaa
Primary
Tier A
https://www.yottaa.com/12-questions-to-ask-about-ai-readiness/?hss_channel=lcp-570090 ↗
Source Article
12 Questions to Ask About AI Readiness | Yottaa
Artificial Intelligence is transforming eCommerce — from personalized recommendations and visual search to automated pricing and chatbot interactions. But while AI promises speed and scale, it often introduces the opposite on the storefront: friction, instability, and lost conversions.
According to …
Original Research
Yottaa
· Original study ↗
Methodology
Yottaa Web Performance Index
Methodology documented
Segmentation
IndustryeCommerce
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
ecommerce web pages loading slower than 4 seconds: 67% bounce rate. Source: Yottaa (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bounce-rate-pages-slower-4-seconds
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<blockquote cite="https://lighthousedata.io/data/bounce-rate-pages-slower-4-seconds" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- bounce rate for ecommerce web pages loading slower than 4 seconds<br><small>Source: Yottaa (2025) · <a href="https://lighthousedata.io/data/bounce-rate-pages-slower-4-seconds" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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