B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- bounce rate for eCommerce pages loading in 4 seconds or less (Q1 2025)
On average, 45% of visitors bounce from eCommerce sites that load in 4 seconds or less.
- Based on over 500 million visits across 1,300+ eCommerce sites
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
Q1 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yottaa
Primary
Tier A
https://www.yottaa.com/2025-web-performance-index/ ↗
Source Article
2025 Yottaa Web Performance Index - Yottaa
-
CapabilitiesOptimize
Streamline third-party loading
Dynamically cache content in the browser
Make your site user-specific
MonitorMonitor your users in real-time
Track your Core Web Vitals metrics
Compare site performance with peers
Know what tech is on your site
Mitigate errors before they impact …
Original Research
Yottaa
· Original study ↗
Methodology
Based on 500M+ visits across 1,300+ eCommerce sites, Sept-Oct 2024 activity
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce pages loading in 4 seconds or less: 45% bounce rate. Source: Yottaa (Q1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bounce-rate-pages-4-seconds-or-less-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bounce-rate-pages-4-seconds-or-less-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- bounce rate for eCommerce pages loading in 4 seconds or less<br><small>Source: Yottaa (Q1 2025) · <a href="https://lighthousedata.io/data/bounce-rate-pages-4-seconds-or-less-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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