B Evidence Grade B Graded under review Safe to Cite Current

59.92%

59.92% -- bounce rate for eCommerce industry (2026)

Name: Bounce Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-07

2026 · Opensend

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Attribution: Opensend View source

Lighthouse Research Team

Last verified: 2026-08-07 · How we verify data →

Source verified Evidence graded

Value

59.92%

Unit

Percentage

Data Vintage

2026

Entity

eCommerce industry

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

68/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Opensend Primary Tier A

https://www.opensend.com/post/visitor-engagement-rate-statistics-ecommerce ↗

Confidence: 66/100 Vintage: 2026 Channel: Common Crawl

Source Article

23 Visitor Engagement Rate Statistics for eCommerce Stores | Opensend

23 Visitor Engagement Rate Statistics for eCommerce Stores Data-driven insights revealing how visitor identification and personalization transform engagement metrics into revenue growth The gap between visitors and buyers determines eCommerce profitability, yet 1.81% average conversion means 98%+ of…

Also cited by

triplewhale.com https://www.triplewhale.com/

2026-08-16

forbes.com https://www.forbes.com/

2026-08-16

Original Research

Opensend · Original study ↗

Methodology

Nearly 60% of eCommerce visitors leave after viewing only a single page.

Segmentation

IndustryeCommerce RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

eCommerce industry: 59.92% bounce rate. Source: Opensend (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visitor_engagement_rate_bounce_rate_ecommerce

HTML Embed

<blockquote cite="https://lighthousedata.io/data/visitor_engagement_rate_bounce_rate_ecommerce" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59.92%</strong> -- bounce rate for eCommerce industry<br><small>Source: Opensend (2026) · <a href="https://lighthousedata.io/data/visitor_engagement_rate_bounce_rate_ecommerce" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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