B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- pricing page bounce rate for SaaS pricing pages (2025)
Between 60% and 80% of SaaS pricing page visitors bounce without taking action.
- Reported as a range from 60% to 80%
- Cites secondary conversion optimization studies without naming specific sources
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sayabout.us
Primary
Tier C
https://sayabout.us/blog/how-to-showcase-testimonials-on-your-saas-pricing-page ↗
Source Article
How to Showcase Testimonials on Your SaaS Pricing Page
Executive summary: Placing the right testimonials on your SaaS pricing page can dramatically increase conversion rates by reducing purchase anxiety at the exact moment prospects are deciding whether to buy. This guide walks you through the psychology, strategy, placement, and execution of pricing pa…
Original Research
sayabout.us
· Original study ↗
Methodology
Range reported (60-80%); midpoint used. Cites 'various conversion optimization studies'.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS pricing pages: 60% pricing page bounce rate. Source: sayabout.us (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-pricing-page-bounce-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/saas-pricing-page-bounce-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- pricing page bounce rate for SaaS pricing pages<br><small>Source: sayabout.us (2025) · <a href="https://lighthousedata.io/data/saas-pricing-page-bounce-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.