B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- bounce rate for ecommerce sector (2025)
Contentsquare reports that 53% of website visitors bounce after viewing only a single page.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Contentsquare
Primary
Tier B
https://kirro.io/conversion-funnel-optimization ↗
Source Article
Conversion Funnel Optimization: Stage-by-Stage Playbook
Conversion funnel optimization is finding where people drop out of your buying journey and fixing those spots. Stage by stage. Not all at once. Not by guessing. You measure each step, find the worst leak, test a fix, and repeat. It’s conversion rate optimization applied to each stage of your funnel.…
Original Research
Contentsquare
· Original study ↗
Methodology
Contentsquare data cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce sector: 53% bounce rate. Source: Contentsquare (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bounce-rate-single-page-53
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bounce-rate-single-page-53" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- bounce rate for ecommerce sector<br><small>Source: Contentsquare (2025) · <a href="https://lighthousedata.io/data/bounce-rate-single-page-53" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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