Marketing Budget Share
Statistics & Benchmarks

Verified marketing budget share data across 1 regions. Sourced from primary research and validated with evidence grading.

20 data points · 1 regions · Updated 2026-10-02

Compare by Region

Global Region

20 stats
start-ups B2B
10.000000%
Percentage 2024
small business marketing budgets marketing
9.000000%
Percentage 2026
B2B companies marketing
10.000000%
Percentage 2025
Companies' marketing budgets marketing
12.000000%
Percentage 2023
marketing spend
7.700000%
Percentage 2026
B2C brands B2C
43.000000%
Percentage 2022
B2C brands marketing
44.000000%
Percentage 2022
enterprise marketing budgets B2B
11.700000%
Percentage 2020
marketing budgets from company revenue
9.100000%
Percentage 2023
marketing budgets from company revenue
9.500000%
Percentage 2023
top businesses social media advertising marketing
15.000000%
Percentage 2019
retail companies marketing
4.400000%
Percentage 2000-2004
automotive manufacturers marketing
4.100000%
Percentage 2000-2004
entertainment companies marketing
4.700000%
Percentage 2000-2004
consumer packaged goods (CPG) companies marketing
5.500000%
Percentage 2000-2004
corporate marketing budgets
40.000000%
Percentage 2020
Tech companies marketing
3.600000%
Percentage 2010
US SMBs (advertising, performance and retention solutions) marketing
70.000000%
Percentage 2015
Leading industry brands marketing
10.000000%
Percentage 2012
Content Marketing in D-A-CH region marketing
26.000000%
Percentage 2016

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