B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- marketing budget share for corporate marketing budgets (2020)
Content marketing reaches 40% of corporate marketing budgets in 2020.
- The source text does not specify the UK market for this particular statistic, though the publishing website is UK-based.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
LinkedIn
Primary
Tier A
https://www.kcpartners.co.uk/2020/05/21/using-videos-on-linkedin/ ↗
Source Article
Using Videos on LinkedIn
LinkedIn recently held an official webinar explaining clearly how video boosts engagement. According to LinkedIn data, videos generate 30% more comments/likes (‘interaction’) when compared to static images on the platform. This explains why 47% of the time spent on paid ad campaigns in the US are sp…
Original Research
LinkedIn
· Original study ↗
Methodology
LinkedIn data from an official webinar
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
corporate marketing budgets: 40% marketing budget share. Source: LinkedIn (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multimedia-content-40-percent-marketing-budget
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<blockquote cite="https://lighthousedata.io/data/multimedia-content-40-percent-marketing-budget" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- marketing budget share for corporate marketing budgets<br><small>Source: LinkedIn (2020) · <a href="https://lighthousedata.io/data/multimedia-content-40-percent-marketing-budget" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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