B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
7.7%
7.7% -- marketing budget share for marketing spend (2026)
Marketing spend sits at 7.7% of total company revenue.
- Flat from 2024 and down from 9.5% three years prior
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Gartner
Primary
Tier A
https://whitehat-seo.co.uk/blog/market-research-with-ai ↗
Source Article
AI in Marketing 2026 | Whitehat
AI in Marketing 2026
Global AI adoption in marketing has accelerated sharply since 2024. McKinsey's 2025 global survey found 79% of organisations now use generative AI — up from 33% in 2023. The CMO Survey from Duke University and Deloitte quantifies the shift precisely: AI and machine learning now …
Original Research
Gartner
· Original study ↗
Methodology
Gartner CMO Spend Survey
Methodology documented
Segmentation
Channelrss_feed
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Plain Text
marketing spend: 7.7% marketing budget share. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-share-2026
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<blockquote cite="https://lighthousedata.io/data/marketing-budget-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.7%</strong> -- marketing budget share for marketing spend<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/marketing-budget-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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