B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

11.7%

11.7% -- marketing budget share for enterprise marketing budgets (2020)

Name: Marketing Budget Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2020 · Deloitte

Advertising and marketing budgets represent roughly 11.7% of the enterprise-wide budget.

Cite this stat Share How we verify

Attribution: Deloitte View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

11.7%

Unit

Percentage

Data Vintage

2020

Entity

enterprise marketing budgets

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Deloitte Primary Tier C

https://printingobjects.com/is-your-company-up-to-the-challenge.html ↗

Confidence: 48/100 Vintage: 2020 Channel: Deep Crawl

Source Article

Is Your Company up to the Challenge?

Table of Contents Photo courtesy of Duplicate & Artwork Promoting, LLC Elena Rivera-Cheek, main imaginative officer and founder of Duplicate & Art advertising and marketing and marketing in White Plains, features skilled advice. Electronic promoting could appear mind-boggling to some. You know digit…

Original Research

Deloitte · Original study ↗

Methodology

Cited from Deloitte's annual CMO Survey

Methodology documented

Segmentation

IndustryB2B Company SizeEnterprise RoleCMO

Cite this stat

Plain Text

enterprise marketing budgets: 11.7% marketing budget share. Source: Deloitte (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deloitte-cmo-marketing-budget-share

HTML Embed

<blockquote cite="https://lighthousedata.io/data/deloitte-cmo-marketing-budget-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.7%</strong> -- marketing budget share for enterprise marketing budgets<br><small>Source: Deloitte (2020) · <a href="https://lighthousedata.io/data/deloitte-cmo-marketing-budget-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →