B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- marketing budget share for B2B companies (2025)
B2B companies allocate 10% or more of their yearly budget to marketing.
- Identified as '10% or more of a yearly budget'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
B2B Marketing Mix Report (Sagefrog)
Primary
Tier B
http://marketinginsidergroup.com/strategy/change-is-coming-to-b2b-marketing/ ↗
Source Article
Change Is Coming To B2B Marketing. Are You Ready?
Original Research
B2B Marketing Mix Report (Sagefrog)
· Original study ↗
Methodology
Report of hundreds of marketing executives; up 5% from prior year's report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies: 10% marketing budget share. Source: B2B Marketing Mix Report (Sagefrog) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketing-budget-10-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-marketing-budget-10-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- marketing budget share for B2B companies<br><small>Source: B2B Marketing Mix Report (Sagefrog) (2025) · <a href="https://lighthousedata.io/data/b2b-marketing-budget-10-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.