B
Evidence Grade B
Graded
under review
Safe to Cite
Current
5%
5% -- marketing budget share for nonprofits (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
betterworld.org
Primary
Tier C
https://betterworld.org/blog/asking-for-donations/year-end-giving-marketing-strategies/ ↗
Source Article
Marketing strategies for nonprofit year
Original Research
betterworld.org
· Original study ↗
Methodology
Range 5-15%, midpoint 10% used; no original study cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofits: 5% marketing budget share. Source: betterworld.org (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit-marketing-budget-5-15
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<blockquote cite="https://lighthousedata.io/data/nonprofit-marketing-budget-5-15" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- marketing budget share for nonprofits<br><small>Source: betterworld.org (2026) · <a href="https://lighthousedata.io/data/nonprofit-marketing-budget-5-15" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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